Earthsuits: Blendwear

University project
MAID X MANE

©2025

Earthsuits is a part of the university collaborative practise between MA Industrial design and MA Narrative environments.

Blendwear is an ‘Earthsuit’ speculated for people to wear in the context of London 2050, a city that will be infested with digital fatigue and visual noise. Blendwear is an attempt to reduce visual noise and encourage etiquette among people in a city that is projected to be populated with more high rise buildings and open scape terrace parks.

  • Research can extend beyond products into behaviours, atmospheres and spatial etiquette. Observing how people occupy parks and pavements became as important as material selection. Experimentation is not linear. Testing artefactual interventions, textiles, reversible prints and context-sensitive graphics taught us that surface can function as a system; soft camouflage that responds to site. Brainstorming across disciplines unlocks unexpected outputs. An industrial design framework combined with narrative thinking allowed us to question how clothing mediates presence in crowded environments. Prototyping in fabric challenged our usual workflows. Movement, drape and tactility demanded hands-on iteration rather than purely digital resolution. The outcome does not have to resemble the starting discipline. The methods travel even when the medium changes.

  • Blendwear reinforced something important for us: design is not confined by category. The mindset of industrial design, world-building, systems thinking, iteration, critical framing can live comfortably in garments, environments, and beyond.